The Outlets at Orange project is a 60,000 sf expansion to the existing outdoor center. The new expansion has a new anchor and 12 new tenants. Like Ontario Mills this effort introduces a new esthetic design and rebranding effort to an established successful center. This precident will serve as a template for an upcoming remodel of the existing center.
Challenge
Good Design tells a functional and visual story. It tells us how to use it and inspires why we want to use it. Designers use form, hierarchy, color, texture and light to guide us in that response. It is an art form. It’s also a systematic process of solution finding.
Village Park Plaza was extremely challenging process of solution finding. We had time but the budget only allowed us to touch inline tenants. The anchors, site and structural elements needed to stay. The challenge became how do we marry the expanses of varied anchor tenant building, match their scale and provide simple cost effect variety along the length of inline storefronts. The solution needed to be simple, conservative but approachable. The choice of scale, color, texture and light became a major decisions. It became how to calm the chaos and develop a story that made sense from one end to the other.
Pop Retail
Most retail environments are happy esthetics. Outlet retail even more so. This solution is visually active and athletic. Like the products and brands it represents the esthetic is manufactured and packaged.
Challenge
Good Design tells a functional and visual story. It tells us how to use it and inspires why we want to use it. Designers use form, hierarchy, color, texture and light to guide us in that response. It is an art form. It’s also a systematic process of solution finding.
Village Park Plaza was extremely challenging process of solution finding. We had time but the budget only allowed us to touch inline tenants. The anchors, site and structural elements needed to stay. The challenge became how do we marry the expanses of varied anchor tenant building, match their scale and provide simple cost effect variety along the length of inline storefronts. The solution needed to be simple, conservative but approachable. The choice of scale, color, texture and light became a major decisions. It became how to calm the chaos and develop a story that made sense from one end to the other.
Innovation . . .
Projecting shapes and connected forms move the eye.
Small color and material palette connect the pieces.