The Del Amo Fashion Center project is a five year, $440 million, market repositioning effort of a 50 year old center. This project includes an interior remodel, new food court, tear down and expansion of retail GLA, new retail anchors, new outfacing restaurants, new parking structure, remodel of existing parking structures, plus new signage, landscaping and lighting for a 50 acre site. The final solution includes many specialty custom fabrication and innovative design elements. It is 2.7 million sf creating a tie for the fourth largest mall in the US by square footage.
Site
Village Entrance
The entrance to the Village from the inside is also the end of the Village from the outside. To create a seamless transition the Grand Court volume expands up and down and terminates in a 45' tall glass wall. Day or night its an attraction and a welcoming transition point.
Features
• Continuous curved surround acts to funnel inside and out
• Low-e Structural glazing in the center and concentric frames draw focus
Tenant Storefronts
To achieve maximum tenant exposure and cleanly interface with the common area we devised a new build out strategy. Tenants build to a Landlord provided recessed HVAC band and then to a vertical, recessed channel of the same color. This cleans up transitions, allows for tenant expressions, brings consistency to the mall and facilitates future turnovers.
Innovations
• 90% glass or backlit
• Modern articulation
• Swing door entrances
• No drywall, add-ons or blades
Junior's Court
Innovations
• Lush garden experience
• Varied seating and view points
• Meandering stairs
Terraced Lounge
This solution creates an attraction to transition from the main floor to below grade. It effectively balances the perceived value of each of the Village entrances.
Terraced platforms cascade along side the escalator to meet the lower level entrance. Each level is furnished with soft seating, lush landscaping and a unique view outside. These terraces are central to main traffic patterns but because they are recessed they serve as a quiet place to get away from crowds and meet up with fellow shoppers.
Innovations
• Lush garden experience
• Varied seating and view points
• Meandering stairs
Innovation
Design Innovation is new market share
Design is perspective
See the world in a new way
Break the paradigm
Rethink
For 26 years Rod has worked with local shops, national chains and large corporate owners to improve their market share. The key lies in innovation. It often lies with the managment of varied and disparate talent. Ideas are easy. Insight and real innovation is not. It's a rare skill set that can pull together talent for a greater cause. I've often said that the best solutions that come from many places.
Aquatic Inspiration
Main Floor Plan
Upper Floor Plan
For 26 years Rod has worked with local shops, national chains and large corporate owners to improve their market share. The key lies in innovation. It often lies with the managment of varied and disparate talent. Ideas are easy. Insight and real innovation is not. It's a rare skill set that can pull together talent for a greater cause. I've often said that the best solutions that come from many places.
A Public Hall for Retail
Like the great gallerias, markets and agoras of Europe Del Amo Fashion Center is an urban civic space. It incorporates many of the same classic lines and features but does so within a modern, Southern California esthetic. Clean, organic lines articulate light and form rather than color and texture. Fluid forms express circulation and use while the plan and volume expands and contracts to imply transition and arrival.
Unlike historical precedents however only the ceiling, floor and entrances are available to the Designer in modern retail. This solution relies heavily on the ceiling to tell the story.
Del Amo Luxury Court/ Milan Galleria
Leadenhall Market/ Del Amo T Mall
Del Amo Luxury Mall/ Milan Galleria
Del Amo Nordstrom Court/ Milan Galleria
Milan Galleria/ Del Amo Grand Court
Del Amo Nordstrom Court/ Milan Galleria
Del Amo Luxury Mall/ Milan Galleria
In the Clouds
Great design transports you somewhere. Its familiar and yet unique. Del Amor takes cues from surf and sand, old Hollywood elegance and Mid-century American Modern. It is also very current and inventive. All understand it but are still intrigued.
Central Hub
Del Amo takes cues from surf and sand, old Hollywood elegance and Mid-century American Modern. It is also very current and inventive. All understand it but are still intrigued.
Destination Design
Great design makes you feel something. In this case the solution was soft, subtle, scupltural elegance. Its a point of view that is reminiscent of strong, assertive designs of the past but clean and simple detailing of now.
Central Hub
Del Amo takes cues from surf and sand, old Hollywood elegance and Mid-century American Modern. It is also very current and inventive. All understand it but are still intrigued.
“Rod has an excellent grasp of the overall management process for major redevelopment efforts. He demonstrated a high level of competency managing multiple consultants to achieve the successful redevelopment and transformation of Del Amo.
Rod strives for creative excellence and is relentless in his desire to cost effectively achieve design objectives. He pours his heart and soul into every project and brings a wealth of experience and research to problem solving.”
David ContisPresident, Simon Property Group
