A fresh choice

Our obsession with fast and convenient food began during World War 2. Americans were on the move and times were tough. Rations meant that soldiers had easy access to food in the field. Following the war the idea of handy food became a passion. There was a lot of work to do. The country was building and expanding. People left family farms and cities in droves for a good life in the suburbs. Society continued to speed up. The invention of one stop shop and fast food changed our behavior once again. Super markets, shopping malls and corporate America was born. We owe a great deal of our success to these innovations. For over 75 years we have fed more and more American with less.

Times are changing however, Americans now hunger for quality and flavor along with convenience. To address this desire new fast casual concepts have come to market. They improve quality and flavor but have limited menus and predictable flavor profiles for mass appeal. Online sources have also attempted to answer this need. They provide high quality ingredients and simple recipes but they ship nationally and inconvenience the customer with bulk purchases, minimum orders and lengthy prep.

Canteen is a new concept in convenience that takes advantage of seasonal, locally grown food sources to provide prepared, never frozen, cooked at home meals. Image a retailer that can provide ready to cook meals of any scale or variety prepared from local sources. You order ahead for specific recipes and quantities or stop buy to see what's on hand. Because this concept doesn’t rely on mass production or nationwide distribution Canteen avoids many of the challenges associated with supermarket and online solutions. It provides a sensible option for health conscious, taste conscious, busy people. It also resolves cooking issues for the elderly and non-cooks. Canteen is a food source you can feel good about. Its a convenient way to eat fresh and experience variety and quality. And its tailor-made to your needs and tastes.